Brief : Honda approached us requiring some bespoke audio for their Honda Spotting campaign. They asked us to create a bespoke piece of audio to run behind their Honda Spotting television advert. The audio needed to match the fun and quirky feel of the film and have synergy with the core brand values of Honda.
Approach : We worked closely with Honda to develop core brand insight and develop an understanding of the Honda brand. Utilising competitor insights, co creation workshops and analysis of previous Honda/competitor campaigns we developed a concise and considered brief that allowed us to fulfil the objective.
Outcome : Use of our custom audio track the Honda Spotting Campaign in the UK.