We Are Wild Health - How We Made a Crowdfunding Kickstarter Film
The last 10 years has seen huge growth in crowdfunding for start up businesses worldwide, all with their own original story to tell. Here is a behind-the-scenes look at our latest crowdfunding film project for Wild Health Cafe.
Kickstarter, Seedrs, GoFundMe… these are three of many places that start-up enterprises can utilise to seek crowdfunding on the web. Many of them follow a similar format, providing the start-up a limited time to hit a funding target. Investors are attracted by an idea that they see strong potential growth in, and if they are lucky, as an emotional connection.
We started with a deep dive into the story of Wild Health to immerse ourselves in their story. The owners Lucy & Lindsay’s story started with a daydream on a beach that turned into positive action in a short space of time. After spending time with them in their cafe and talking to regulars, we realised that their USP wasn’t just the delicious vegan food they served, but the warmth and friendliness they provide their customers day in, day out.
In pre-production, we discussed ways of bringing the film to life by using some original, creative techniques and decided to bring some of their unique offerings to life using stop motion sequences. Time-lapses, strong interview content and drone footage also got written up on the board as sequence elements, but it was imperative that these were all tied together using a strong narrative that would keep the audience interested to watch this 4 minute film.
We chose a beautiful day to film on, starting at sunrise to set the scene of the beautiful seaside location of Leigh-on-Sea, Essex. Next up, was to capture some sequences around the cafe. We waited to close to shoot the interview footage on a 2 camera, 3 mic setup. Lastly, it was to experiment with the stop motion sequences. We prepped Lucy & Lindsay to have their ingredients for their cheesecake and their flagship cold press juice ready. We tried a few different sequences, with some never to see the light of day! But we were delighted with the results.
We constructed our narrative from the best interview content, and after the first cut we realised we needed a few extra shots to make the film complete, namely some strong community shots and a few timelapses to add to the production value.
We feel the final film brings the character of the owners, the location and the vegan wellness movement to life, and most importantly, our clients loved it!