CAMPAIGN STRATEGY
CREATIVE STRATEGY
CONTENT PRODUCTION
Product development
Campaign
All women and families should have access to information and support throughout their maternity journey
The Ask
My Expert Midwife are a maternity skincare business founded by midwives and are looking to expand their education offering, with the goal to create 'the Netflix of ante-natal education'.
The Process
E-learning platforms provide our clients with an incredibly 'sticky' way of learning and is a familiar format with 90% of employees in the UK offering some form of e-learning to their staff.
RANCH provided a solution for My Expert Midwife to go from live online Zoom classes, to a fully automated, pre-recorded, high quality e-learning product.
Whilst our content team were busy breaking filming the 8 hour class (all produced in-house don't you know!), developing quizzes and designing animations, our tech team were building the fully responsive platform, to host not just the ante-natal class, but all future e-learning products.
The Solution
127 individual pieces of content were developed, created and published, culminating in the internet's most comprehensive ante-natal class, told be midwives and doctors with decades of experience.
Integration into their existing online and e-mail ecosystem was key to delivery, ensuring an optimised user experience for all future e-learning products. Our tech team provide support for the entire life-span of a product, ensuring 24/7 access and functionality is maintained.
Feedback
CEO, My Expert Midwife
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
Luke +44(0)7986 214773
Mike +44(0)7840 032104
Dan +44(0)7810 83812