Ohmme Yoga Clothing
Client : OHMME
Campaign : SS16 Lookbook & Editorial / US Launch Strategy
Services : Bespoke Product & Editorial Photography, SM Analysis
Brief : OHMME approached us looking for a comprehensive overhaul of their product range lookbook and Editorial content to assist in their brands rapid growth. Alongside the imagery detailed Social Media analysis was required of their assets to help in producing a strategy for their US launch.
Approach : We worked closely with OHMME to develop core brand insight and develop an understanding of the brand image. Utilising competitor insights and analysis of previous competitor campaigns we assisted in model selection to showcase the brands image and developed a concise and considered brief that allowed us to fulfil the objective under tight deadlines. Analysis was undertaken and following on from the detailed breakdown a strategy was provide to help capitalise on a new market launch.
Outcome : Check out the Imagery for yourself. They were very happy and are set to launch in the US in Summer 2016.