Brief : We were approached by Sony to create a bespoke soundtrack for their co - op promotion with the spiderman 2 movie. The track needed to convey the energy of the film and sit well within a modern urban frame work.
Approach : We worked closely with Sony to develop core brand insight and develop an understanding of the Xperia brand. Utilising competitor insights, co creation workshops and analysis of previous Xperia and Spiderman campaigns we developed a concise and considered brief that allowed us to fulfil the objective.
Outcome : The track we gave them was Mr Motivator and it was used across this online campaign and has over 1.2 million hits so far.