my expert midwife

/ Project

CAMPAIGN STRATEGY 

CREATIVE STRATEGY 

CONTENT PRODUCTION

Campaign

The best thing for baby's skin is you.

After that, our new Baby skincare range has you covered.

The Ask

Brief

For the launch of their new baby skincare range, My Expert Midwife need a creative campaign for launch to target the relevant audience that will cut through, whilst maintaining the integrity of the brand ethos.

The Process

behind the project

There’s a joke going around the RANCH this year that we should rebrand to ‘Baby Ranch’ given our busyness in the pre & postnatal marketing of late… and our work with the wonderfully kind and passionate My Expert Midwife team has not quelled this!

At pitch, we set about building 4 'routes' to market, with the 'best thing for baby's skin is you' route resonating with the team at MEM in particular.

With creative & art direction approved, our in-house production team brought this together across 4 days of filming across 3 locations, with 7 new mums and 7 little ones!

Our creative team provided Digital and Physical activation solutions to launch with a bang including at placement on the mirrors of baby changing room... because YOU are the best thing for baby's skin!

Explore the page for a little taster of our full-service video and photography campaign.

iTS ALL IN THE DELIVERY

The Solution

With Ofcom approval in the bag, RANCH provided an end-to-end service, delivering the assets through the approved publishing platforms, all within a 1 month turnaround for this above-the-line campaign. 

The best thing for baby's skin is you! - Full Ad

Feedback

“We have an amazing team here but you’ve managed to bring our passion, proposition and story to life in a way that only you guys seem to do."

CEO, My Expert Midwife