The Ask

Brief

For the launch of their new baby skincare range, My Expert Midwife need a creative campaign for launch to target the relevant audience that will cut through, whilst maintaining the integrity of the brand ethos.

The Process

behind the project

There’s a joke going around the RANCH this year that we should rebrand to ‘Baby Ranch’ given our busyness in the pre & postnatal marketing of late… and our work with the wonderfully kind and passionate My Expert Midwife team has not quelled this!

At pitch, we set about building 4 'routes' to market, with the 'best thing for baby's skin is you' route resonating with the team at MEM in particular.

With creative & art direction approved, our in-house production team brought this together across 4 days of filming across 3 locations, with 7 new mums and 7 little ones!

Our creative team provided Digital and Physical activation solutions to launch with a bang including at placement on the mirrors of baby changing room... because YOU are the best thing for baby's skin!

Explore the page for a little taster of our full-service video and photography campaign.

ITS ALL IN THE DELIVERY

The Solution

With Ofcom approval in the bag, RANCH provided an end-to-end service, delivering the assets through the approved publishing platforms, all within a 1 month turnaround for this above-the-line campaign. 

The best thing for baby's skin is you! - Full Ad

Feedback

“We have an amazing team here but you’ve managed to bring our passion, proposition and story to life in a way that only you guys seem to do."

CEO, My Expert Midwife