Campaign
Movement for impactful and lasting change
Turn up the volume and get ready to plie
Catie Miller approached RANCH with a big vision and a big ask. Plan and produce a library of Barre exercise classes, deploy via an integrated web and OTT experience and create a performance marketing campaign that drives membership sign-ups.
The Process
Our first step was to identify the client's goals and target audience, and develop a creative concept and strategy that would meet those goals.
We then put together a project plan, timeline, and budget to ensure that the project would be executed on time and within budget. We mobilised our production team and developed a website and app that allows users to stream the Barre Series exercise classes on their devices.
To promote the Barre exercise classes and the membership program, we created a marketing strategy that includes targeted digital ads, social media posts, and email marketing. We worked closely with the client throughout the project to ensure that the project meets their goals and objectives.
The Solution
A full business build in less than 90 days that delivers a 1.2% conversion rate.
Feedback
Catie, Barre Series
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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
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