Creative strategy

We outline how your brand's messaging and visuals will be used to effectively communicate with your customers

01/

Creative Brief

The creative brief is a document that outlines the key details of the campaign and provides direction for the creative team. It includes information about the target audience, campaign objectives, key messaging, and any visual or design guidelines.

The brief serves as a roadmap for the creative team to ensure that their work aligns with the campaign goals.

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Concept Development

With the creative brief in hand, the agency's creative team can start developing concepts for the campaign. They brainstorm ideas for the visual and written elements of the campaign, including ads, landing pages, social media posts, and other assets.

The team should consider how the messaging and visuals will resonate with the target audience and how they can differentiate the campaign from competitors.

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Pre-Production

When it comes to implementing a creative strategy, pre-production is a crucial step in ensuring that everything runs smoothly. This phase involves planning, organising, and preparing all the necessary elements before the actual production or execution of the campaign.

First, we gather all the necessary resources and materials, such as equipment, props, and talent, and ensure that they are in line with the creative direction of the campaign. This includes determining the appropriate tone, messaging, and aesthetic for the campaign.

Next, we develop a production schedule and timeline, which outlines the various stages of production, including casting, location scouting, and pre-visualization. This helps to ensure that all aspects of the campaign are on track and that deadlines are met.

Finally, we conduct a pre-production meeting with all the relevant stakeholders, including the client, talent, and production team. This meeting helps to ensure that everyone is on the same page regarding the campaign's goals, messaging, and creative direction.