Public Sector Marketing That Works: Authentic Storytelling on Homefinding and Fostering

Creative Campaigns | Video Advertising | Sound Design | Ad Creative

Why Foster With Your Local Council?

Essex County Council wanted to dispel myths around fostering and inspire new applications from families across the county. As their trusted public sector marketing agency, RANCH was tasked with producing an authentic foster care marketing campaign that highlighted the strengths of fostering with a local authority—local support, better matching, and a whole-community approach.

One-Day

Production

Filming with two foster families in their homes, we created a relaxed environment that encouraged open, honest interviews.

Authentic

Stories

Carers shared personal journeys: smooth transfers, peer-to-peer support, the OASIS network, and the positive impact fostering had on their own birth children.

Key

Messaging

Each video reinforced Essex’s unique offer: lower caseloads for social workers, award-winning training, mental health professionals, community networks, and local placements that keep families closer.

Multi-Format

Delivery

Produced edits for every channel, including:

2–3 min hero films (1x1, 16:9, 9:16)

30s cutdowns (1x1, 16:9, 9:16)

15–20s YouTube versions

5–10 stills for campaign use

Whole Community, Whole Support

With RANCH’s creative and promotional film production expertise, Essex County Council put carers’ voices at the centre of their campaign. The result was a fostering story rooted in truth and trust—showing that with your council, fostering isn’t just a placement, it’s a community.