Ranch Services

Inspiring Girls in Football – A Bold TikTok Campaign

Campaign Strategy | Creative Strategy | Content Production

EE × RANCH

EE wanted to shine a spotlight on the barriers girls face when joining football—from feelings of self-doubt to social stereotypes that sport “isn’t cool.”


With the England tournament just around the corner, the brand needed a campaign that was powerful, authentic, and ready to go live fast.

Our Vision

In partnership with FREEDA Media, RANCH produced a promotional film production campaign for EE: a three-part TikTok series designed to inspire self-belief, resilience, and confidence among girls in football.


Featuring Ali (creator & host), Farah Williams (England legend), and the grassroots team Hackney Laces, the series blended professional storytelling with relatable role models—capturing the voices of women and girls shaping the game at every level.


By combining FREEDA’s cultural insight with RANCH’s sports marketing and video production expertise, the campaign balanced authenticity with brand alignment, ensuring EE’s message resonated with its audience.

Visual Identity


 A three-camera studio setup with bold colorama backdrops and EE-themed football props created an eye-catching, consistent aesthetic optimised for TikTok.


Storytelling with Purpose

Each episode was crafted to tackle a barrier of self-doubt, perseverance, or perception. The result was snappy 60-second edits tailored for TikTok’s fast-paced, mobile-first audience.

Agile Collaboration

RANCH worked hand-in-hand with FREEDA and EE, ensuring fast approvals, brand consistency, and a turnaround time 40% faster than typical campaign workflows.

500,000+ Impressions

Across EE’s social platforms during the tournament period.

National Visibility for Grassroots Voices

Giving girls’ stories a platform alongside legends of the game.

 EE x FREEDA x  RANCH

RANCH worked hand-in-hand with FREEDA and EE, ensuring fast approvals, brand consistency, and a turnaround time 40% faster than typical campaign workflows.

Football Belongs to Everyone

With this campaign, EE didn’t just talk about breaking barriers—it showed it. Through authentic storytelling, smart social video production, and rapid delivery, the series inspired a new generation of players to believe in themselves and their place on the pitch.