IFA Marketing That Works: Authentic Storytelling for Homefinding and Fostering in Kent

Creative Campaigns | Video Advertising | Sound Design | Ad Creative

We’re privileged to be a long-term partner for local authorities, this time creating an authentic campaign to encourage more families to consider fostering. With Ranch’s trusted approach to IFA Marketing, our campaign resonated deeply, inspiring more people to take the first step toward fostering.

One-Day

Production

Filming with two foster families in their homes, we created a relaxed environment that encouraged open, honest interviews.

Authentic

Stories

Carers shared personal journeys: smooth transfers, peer-to-peer support, the OASIS network, and the positive impact fostering had on their own birth children.

Key

Messaging

Each video reinforced Essex’s unique offer: lower caseloads for social workers, award-winning training, mental health professionals, community networks, and local placements that keep families closer.

Why Foster With Your Local Council?

Homefinding and Fostering wanted to dispel myths around guardianship and inspire new applications from families across the county. As their trusted IFA marketing agency, we were asked to produce an authentic foster care marketing campaign that highlighted the strengths of fostering with a local authority.

Why Our Team Understands Fostering Differently

At RANCH, our fostering campaigns are powered not just by creativity, but by genuine sector expertise. Dawn, our Brand Manager, spent nearly a decade working as a Foster Carer Marketing and Recruitment Officer, giving her unparalleled insight into the unique challenges and sensitivities of this work.


We know that fostering isn’t about selling a product or service – it’s about connecting with the right people who can change a child’s life. That understanding is what drives our passion, and it’s why every campaign we deliver is built on empathy, clarity, and authenticity.



When organisations choose RANCH, they don’t just get a creative agency – they get a partner who knows the sector inside out and cares deeply about the outcomes. We combine professional expertise with personal commitment, ensuring every project not only raises awareness but also helps more children find the families they deserve.

Whole Community, Whole Support

With RANCH’s marketing, creative and promotional film production expertise, Homefinding and Fostering put carers’ voices at the centre of their campaign. The result was a fostering story rooted in truth and trust—showing that with your council, fostering isn’t just a placement, it’s a community.