IFA Marketing That Works: Authentic Storytelling on Homefinding and Fostering

Creative Campaigns | Video Advertising | Sound Design | Ad Creative

We’re privileged to be a long-term partner for local authorities, this time creating an authentic campaign to encourage more families to consider fostering. With Ranch’s trusted approach to IFA Marketing, the campaign resonated deeply, inspiring more people to take the first step toward fostering.

Why Foster With Your Local Council?

Homefinding and Fostering wanted to dispel myths around guardianship and inspire new applications from families across the country. As their trusted IFA marketing agency, we were asked to produce an authentic foster care marketing campaign that highlighted the strengths of fostering with a local authority.

One-Day

Production

Filming with two foster families in their homes, we created a relaxed environment that encouraged open, honest interviews.

Authentic

Stories

Carers shared personal journeys: smooth transfers, peer-to-peer support, the OASIS network, and the positive impact fostering had on their own birth children.

Key

Messaging

Each video reinforced Essex’s unique offer: lower caseloads for social workers, award-winning training, mental health professionals, community networks, and local placements that keep families closer.

Whole Community, Whole Support

With RANCH’s creative and promotional film production expertise, Homefinding and Fostering put carers’ voices at the centre of their campaign. The result was a fostering story rooted in truth and trust—showing that with your council, fostering isn’t just a placement, it’s a community.