Ranch Services

A Sports Campaign that Celebrates Women’s Football

Campaign Strategy | Creative Strategy | Content Production

Mastercard × RANCH

With Mastercard, we stepped into a project that was bigger than content—it was about celebrating the women’s game on a global stage. Our role was to craft a series that captured its heart: passion, resilience, and the communities that make football more than just a sport.

Their Mission

As part of their ongoing support for women’s football, Mastercard wanted to create a campaign that celebrated the game at every level—from grassroots heroes to legendary players. 


The challenge was to build a sports marketing campaign  that engaged new audiences on social, highlighted inspiring voices, and built momentum around women’s football in a way that felt authentic, entertaining, and shareable.

Our Vision

In partnership with FREEDA Media, we produced a promotional film production series titled Welcome to Football. 


Spanning four episodes, the series brought together household names like Fara Williams and Jen Beattie, alongside grassroots voices from Hackney Laces and the Arsenal Women’s Supporters Club.


The result was a body of work that blended credibility and community, ensuring Mastercard’s role in the women’s game felt both authentic and inspiring.

Lean, Agile Production


A four-day shoot with a three-person crew maximised efficiency while maintaining broadcast-level quality.


Presenter- Led Storytelling

An engaging, conversational format designed specifically for social video production and Mastercard’s digital channels.


Fast Turnaround

Full edits of all episodes were delivered within two weeks—quick enough to capture the energy of the tournament period.


Collaborative Editing

Content was shaped hand-in-hand with Mastercard and FREEDA to ensure cultural relevance and brand alignment.


4

High- impact episodes that showed the women’s game in its full depth: from players to fans and grassroots community leaders.


Client Appraisal

with Mastercard highlighting both the creative execution and the speed of delivery as key to success.

 +500,000

Impressions across social media, proving the campaign’s power to cut through and engage audiences at scale.


Reputation

Reinforced Mastercard’s reputation as a champion of women’s sport, through content that put real stories and real people first.


More Than a Game

With Welcome to Football, Mastercard didn’t just talk about supporting the women’s game—they put real stories, players, and communities at the heart of the conversation, creating a sports marketing campaign that resonated with audiences and amplified the voices that matter most.