my expert midwife - E-learning

/ Project

CAMPAIGN STRATEGY 

CREATIVE STRATEGY 

CONTENT PRODUCTION

Product development

Campaign

All women and families should have access to information and support throughout their maternity journey

The Ask

Brief

My Expert Midwife are a maternity skincare business founded by midwives and are looking to expand their education offering, with the goal to create 'the Netflix of ante-natal education'.

The Process

from Spreadsheets to sign ups

E-learning platforms provide our clients with an incredibly 'sticky' way of learning and is a familiar format with 90% of employees in the UK offering some form of e-learning to their staff.

RANCH provided a solution for My Expert Midwife to go from live online Zoom classes, to a fully automated, pre-recorded, high quality e-learning product.

Whilst our content team were busy breaking filming the 8 hour class (all produced in-house don't you know!), developing quizzes and designing animations, our tech team were building the fully responsive platform, to host not just the ante-natal class, but all future e-learning products.

E-learning class preview

E-learning, future-proofed

The Solution

 127 individual pieces of content were developed, created and published, culminating in the internet's most comprehensive ante-natal class, told be midwives and doctors with decades of experience.

Integration into their existing online and e-mail ecosystem was key to delivery, ensuring an optimised user experience for all future e-learning products. Our tech team provide support for the entire life-span of a product, ensuring 24/7 access and functionality is maintained.

Feedback

“The platform is looking amazing and we’re so excited to launch”

CEO, My Expert Midwife