Ranch Services
My Expert Midwife
Antenatal eLearning Platform & App
Campaign Strategy | Creative Strategy | Content Production | Product Development | App Development | UX Design | Web Development | SEO & CRO Management
My Expert Midwife is founded on midwife led education allowing all women and families access to information and support throughout their maternity journey. When RANCH proposed a dedicated eLearning Platform, App and closed community the CEO couldn't wait for us to get started


Brief
My Expert Midwife are a maternity skincare business founded by midwives and are looking to expand their education offering, with the goal to create 'the Netflix of ante-natal education'.
From Spreadsheets to Sign Ups
E-learning platforms provide our clients with an incredibly 'sticky' way of learning and is a familiar format with 90% of employees in the UK offering some form of e-learning to their staff.
RANCH provided a solution for My Expert Midwife to go from live online Zoom classes, to a fully automated, pre-recorded, high quality e-learning product.
Whilst our content team were busy breaking filming the 8 hour class (all produced in-house don't you know!), developing quizzes and designing animations, our tech team were building the fully responsive platform, to host not just the ante-natal class, but all future e-learning products.
eLearning, Future-Proofed
127 individual pieces of content were developed, created and published, culminating in the internet's most comprehensive ante-natal class, told be midwives and doctors with decades of experience.
Integration into their existing online and e-mail ecosystem was key to delivery, ensuring an optimised user experience for all future e-learning products. Our tech team provide support for the entire life-span of a product, ensuring 24/7 access and functionality is maintained.
“The platform is looking amazing and we’re so excited to launch”
CEO, My Expert Midwife