NATWEST

/ Project

CAMPAIGN STRATEGY 

CREATIVE STRATEGY 

CONTENT PRODUCTION

Campaign

Market disruptor, NatWest’s FinTech

Brief

Natwest are creating a suite of tools to compete with the FinTech market. Ranch were asked to tell these stories

The Process

behind the project

We were commissioned to create a series of videos around their ‘BankLine Mobile’ App that has got a long way in modernising banking-on-the-go for businesses. The films are a series of animation, interview and relevant B-roll, all tied together with a script-written voice-over and elegant soundtrack.

All projects start with a deep dive into the story we need to tell, leaning on the team at NatWest to get us up to speed on the products. We put our plan into a storyboard which helps us narrow our focus when filming, mitigating the requirement for hours of interview content.

tell it how it is

The Solution

NatWest are another globally recognised brand that we are proud to have in our portfolio, not just because of the prestige of creating content for a household name, but because of the pioneering stories we’ve told in the FinTech space.

BANKLINE DIRECT

RANCH was given the task of explaining the new Bankline Direct proposition informing the customer that it is an automated solution that enables large Corporates, Financial Institutions and Commercial Customers to connect their accounting software directly with the bank through APIs. But what does that mean?

Find out in just over 90s... 

NATWEST CORPORATE

Capture one of NatWest Flagship buildings in the hustle and bustle of LondonLiverpool street!
Not a problem, from architecture, to corporate branding and portraiture RANCH has got you covered!

Feedback

“PROFESSIONAL, concise & VERY WELL PRODUCED content"

Fred Gibson, NWB