Ranch Services
Retail SEO Services That Deliver: Making Waves Online for Orca
Web Development | UX Design | SEO & CRO Management | Performance Marketing
For Orca Scuba Diving Academy, this project was about more than fixing a hacked site—it was about building trust online. We set out to create a platform that was secure, visible, and capable of turning digital traffic into real-world students.
About the Project
The Orca Scuba Diving Academy wanted to improve its online presence and attract more students searching for scuba courses and training experiences. While their website was live, it was under-performing in search results, limiting discoverability and bookings. Orca needed expert SEO support for small businesses to secure the site, refine its structure, and deliver measurable, long-term growth.
Securing and Optimising the Site
Orca’s website had been completely hacked, with random products appearing online. We rebuilt, secured, and redesigned the site for long-term stability.
SEO Workshop & Roadmap
Through a detailed workshop, we identified key opportunities and mapped out a growth strategy to move Orca from “invisible” to discoverable.
On-Page Optimisation
By refining content, structure, and metadata, we also created a platform built for growth.
Lasting Results
Since launch, Orca has seen a
5x increase in impressions, double the clicks on scuba-related searches, and a surge of qualified traffic averaging 30 new enquiries per month—triple their previous numbers.
Diving Deeper
into Digital
.
With RANCH’s SEO expertise, Orca Scuba Diving Academy can now focus on delivering world-class scuba training—knowing their website is optimised to attract and convert new divers through stronger search performance and a sustainable digital marketing strategy.