Light up London

Brief

2 films to showcase the wonderful resilience, community and diversity of London with an aspirational feel to tie in with The Shards prestigious brand.

The Process

behind the project

Having the opportunity to create Hero films for aspirational global brands is just about our favourite thing to do here at Ranch; so when the chance to pitch to The Shard came up, we threw the kitchen sink, the fridge and the freezer at it. What’s more, we’d be get to create a video thanking our wonderful NHS... naturally delighted when we won the commission.

The challenge was a one month turnaround from pitch to delivery, all to be shot and planned safely with Covid restrictions in place for productions. So with no time to lose we built storyboards, worked on casting, location scouted and built a great crew to help us bring the films to life.

light up light up

The Solution

Thanks to our incredible production team who pulled out all the stops on this one, and a wonderful, diverse cast of local talent, the project was shot across 1 long evening and 2 (very) early mornings.

Feedback

“Very well produced and professional. World class materials”

Marketing Manager, REM (The Shard)