Ranch Services

A Creative Campaign for Triumph Motorcycles

Campaign Strategy | Creative Strategy | Content Production
Triumph × RANCH

The Brief

When Triumph set out to launch its flagship Adventure Collection, the brand needed more than polished studio shots. They wanted an authentic campaign featuring real riders to capture the spirit of endurance, exploration, and trust that defines Triumph.


The challenge was to make non-actors feel at ease in front of the camera while still delivering a premium, global-ready asset suite.

Our Vision

Across a two-day shoot in our Essex RANCH Studio, we carried out a promo video production with real Triumph riders. Our goal was to guide them through the experience and ensure they felt relaxed, confident, and natural on set. The result was a series of authentic performances that translated into a flagship studio campaign - balancing professional polish with authentic rider energy.New Paragraph

Casting Real Riders

Triumph enthusiasts were brought in as the face of the collection, ensuring the campaign spoke directly to the community.

Studio Photography & Video

Across two days, we captured clean e-commerce product shots, on-body detail, and cinematic rider portraits.

 Creative Direction

RANCH guided riders through interviews and on-camera moments, ensuring they felt comfortable while drawing out natural performances

Full Production Team

Lighting, styling, hair & make-up, and shoot logistics were handled end-to-end by the RANCH crew.

The Result


  • A complete photography and video library showcasing 26 SKUs in both clean product detail and emotive rider context.


  • A flagship campaign look that Triumph rolled out globally across web, retail, and social.


  • Authentic storytelling that positioned the Adventure Collection as gear designed for—and worn by—real riders.

Engineered for Riders

With RANCH’s direction and production, Triumph’s Adventure campaign captured more than product—it captured the people, the spirit, and the authenticity of the ride.